Fam Trip for Access to Tokyo

The Tokyo Metropolitan Government (TMG) has been conducting promotional tours to Tokyo, known as 'Familiarization Trips', since 2018. These trips aim to promote Tokyo's innovation ecosystem by inviting four of the world's leading influencers in the tech & FinTech industries to come and explore (well-connected individuals involved in hub organizations and start-up communities abroad). In order to ensure a geographic balance, we select one influencer from each of our "Access to Tokyo" office (London, Paris, Singapore, and San Francisco).

The purpose of the Familiarization Trip is to raise awareness of Tokyo's attractive business environment, and to promote the TMG's initiatives to attract foreign companies by having the influencers post about their experience on social media.

　In addition, the influencers are certified by the TMG as 'Invest Tokyo Ambassador', who continues to share news advertising the attractiveness of Tokyo across the world.